Manager, Consumer Experience & Digital Marketing

  • Cannabis Jobs
  • Richmond, VA, USA
  • 27 Feb, 2021

Job Description

Manage, craft and execute consumer experience optimization for a Fortune 200 Company with some of the most iconic brands! Have a Bachelor’s degree with experience in digital marketing? Comfortable working in an agile, white-space environment? If so, we want to speak with you! We are currently looking for a Manager, Consumer Experience & Digital Marketing to join our team in Richmond, VA or we are open to remote work arrangements. What you'll be doing: • Collaborate with Brand Management and Digital & Technology teams to understand current and future business needs related to digital marketing channels to meet operating company and enterprise goals. • Analyze & assess existing and emerging marketing channels and capabilities to identify areas of opportunity, or to activate upon specific business initiatives. • Support development of key business insights to help optimize conversion marketing and AS 21+ conversion strategies. • Work with the brand and technical teams to test and optimize consumer journey’s relative to Altria’s conversion aspiration. • Lead and execute cross-functional digital marketing initiatives (may include pilots or broader executions, or improvements of existing products and platforms), inclusive of working with legal, finance, procurement, advanced analytics and information services partners to secure resources and alignment. • Manage, craft, consult on and execute digital marketing work streams, primarily focused on current digital communication channels (i.e., email, SMS, Digital Media), and new marketing channels and technologies based on business needs. • Support development of key business insights to help optimize conversion marketing and AS 21+ conversion strategies. • Ensure potential ideas can be implemented in compliance with our current marketing practices. We want you to have: • A Bachelor’s Degree in marketing or relevant field • 7+ years of relevant professional experience. Digital marketing, advertising agency, and/or e-commerce experience is preferred • 3+ years of experience developing and crafting end to end consumer journey maps and consolidating disparate data sets to understand consumer problems along their journey • Technical understanding of and experience in implementing digital marketing and e-commerce is preferred (Adobe marketing suite including Adobe Campaign, SMS, Digital Banner Ads, Magento) • Experience working in agile environments and developing and executing test and learn plans • Strong analytic and critical thinking skills; ability to apply data analytics to problem solving and to help form focused initiatives and work plans • Proven ability to work autonomously and collaborate successfully across functions, inclusive of strong communication skills • Demonstrates a passion for working in an evolving and changing "white space" environment • Capable of critical thinking as well as successfully leading implementation of ideas through execution In addition to the opportunity to apply and develop your marketing and business development skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our incentive compensation and deferred profit sharing programs as well as a relocation assistance. Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton. We have 35 percent ownership of JUUL Labs, Inc., the nation’s leading e-vapor company. And we have an 80 percent interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Altria’s significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity. At Altria, we celebrate the power of diverse teams working together to shape our future. We are inspired to bring our best because our unique strengths are valued. We believe our personal success and progress should be guided by Our Cultural Aspiration, a new articulation of what we value and who we aspire to be, collectively. Our Cultural Aspiration respects and complements individual identity, embracing each other’s unique strengths, welcoming newcomers and developing the best, most inclusive and diverse teams. Over the next 10 years, we have the opportunity to make more progress on harm reduction than we have in the past 50 years. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer. Requisition ID: 2021-3720 Name: Altria Client Services Portal Display - Relocation Eligible: Yes External Company URL: http://www.altria.com/people-and-careers Portal Display - Company Overview: Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton. We have 35 percent ownership of JUUL Labs, Inc., the nation’s leading e-vapor company. And we have an 80 percent interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Altria’s significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity. At Altria, we celebrate the power of diverse teams working together to shape our future. We are inspired to bring our best because our unique strengths are valued. We believe our personal success and progress should be guided by Our Cultural Aspiration, a new articulation of what we value and who we aspire to be, collectively. Our Cultural Aspiration respects and complements individual identity, embracing each other’s unique strengths, welcoming newcomers and developing the best, most inclusive and diverse teams. Over the next 10 years, we have the opportunity to make more progress on harm reduction than we have in the past 50 years. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer.