Consumer Research Analyst

  • Cannabis Jobs
  • Richmond, VA, USA
  • 28 Feb, 2021

Job Description

We are currently seeking a Consumer Research Analyst to join our Consumer and Marketplace Insights department in Richmond, VA. Analysts play a key role in designing and executing custom market research studies designed to produce actionable consumer insights supporting our leading brands. Analysts get the opportunity to work on Best-In-Class market research and collaborate with top tier marketers, vendors and our team of marketing research experts. In this role, analysts are expected to: + Consult with internal clients and colleagues to understand consumer knowledge needs and develop research plans to meet these needs + Develop, manage and analyze research studies to evaluate in-market performance of new brands and promotional initiatives + Monitor the performance of our leading brands and provide the consumer perspective on marketing programs + Respond to a broad range of questions related to consumer attitudes and behavior from key client groups, including Marketing and senior management, by creating and delivering impactful consumer insights that influence business decisions + Provide a perspective that effectively integrates consumer sentiment with a strong understanding of business performance To fill these roles, we look for team players with a sound understanding of custom marketing research methods. Other qualifications include: + A Master’s Degree in Marketing Research + Strong written, verbal and interpersonal communication skills + Applied marketing research experience across the marketing mix, to include positioning, pricing, packaging, promotion and product testing + Excellent leadership skills and the ability to apply those skills in cross-functional teams + Strong problem solving and analytical skills + Marketing acumen + High level proficiency with MS Office applications, especially Excel and PowerPoint Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton. We have 35 percent ownership of JUUL Labs, Inc., the nation’s leading e-vapor company. And we have an 80 percent interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Altria’s significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity. At Altria, we celebrate the power of diverse teams working together to shape our future. We are inspired to bring our best because our unique strengths are valued. We believe our personal success and progress should be guided by Our Cultural Aspiration, a new articulation of what we value and who we aspire to be, collectively. Our Cultural Aspiration respects and complements individual identity, embracing each other’s unique strengths, welcoming newcomers and developing the best, most inclusive and diverse teams. Over the next 10 years, we have the opportunity to make more progress on harm reduction than we have in the past 50 years. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer. Requisition ID: 2021-3721 Name: Altria Client Services Portal Display - Relocation Eligible: Yes External Company URL: http://www.altria.com/people-and-careers Portal Display - Company Overview: Altria Group is a FORTUNE 200 company that leads the premier tobacco companies in the United States. Headquartered in Richmond, Virginia, Altria Group holds diversified positions across tobacco, alcohol, and cannabis. Our tobacco companies include some of the most enduring names in American business: Philip Morris USA, U.S. Smokeless Tobacco Company, John Middleton. We have 35 percent ownership of JUUL Labs, Inc., the nation’s leading e-vapor company. And we have an 80 percent interest in Helix Innovations, which manufactures and markets on!, an oral tobacco-derived nicotine pouch product. We complement our total tobacco business with our ownership of Ste. Michelle Wine Estates and our significant equity investment in Anheuser-Busch InBev, the world's largest brewer. Altria’s significant stake in Cronos Group, a leading global cannabinoid company, represents an exciting new global growth opportunity. At Altria, we celebrate the power of diverse teams working together to shape our future. We are inspired to bring our best because our unique strengths are valued. We believe our personal success and progress should be guided by Our Cultural Aspiration, a new articulation of what we value and who we aspire to be, collectively. Our Cultural Aspiration respects and complements individual identity, embracing each other’s unique strengths, welcoming newcomers and developing the best, most inclusive and diverse teams. Over the next 10 years, we have the opportunity to make more progress on harm reduction than we have in the past 50 years. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders. Each Altria company is an equal opportunity employer.