Howl’s is a plant medicine company with a 9 year history of serving the licensed, legal medical and adult use (recreational) cannabis communities in Massachusetts and Rhode Island. Howl’s is the most popular cannabis tincture in New England because it’s simple, consistent, and pure tinctures are made using a 5000 year old method that retains the full beneficial properties of the plant. Howl’s was founded by a patient and is staffed by a small, mission driven team.
This new position is an opportunity to join a growing, values focused company in an essential industry serving diverse and dynamic communities.
The Community Engagement Manager (CEM) will execute Howl’s community engagement strategy both in person and online. They will organize, upgrade, and amplify current initiatives while supporting development of the next phase of public engagement.
Howl’s community begins with patients and consumers who rely on it for their health and well being. It continues with everyone who makes, distributes, sells, or inspires Howl’s culture. These are the communities and people who make up the Howl’s Pack. The CEM will help ensure that everyone who can benefit from this valuable plant medicine feels welcome in the pack.
For this reason, this position requires experience in embracing and facilitating intersectional communication while engaging and educating people with different knowledge bases, languages, experiences, and cultural points of view. Communication topics will range from explaining how to use Howl’s Tincture to how it interacts with the Endocannabinoid System to the history and cultures of plant medicine. The CEM will also identify, capture, and share stories of people who rely on Howl’s, the plant medicines it makes, and the cultures that inform it.
Howl’s is growing quickly while prioritizing sustainable and regenerative practices. For this reason, this position requires someone who can adhere to deadlines while responding to unexpected challenges or delays calmly and efficiently.
Day to day, the CEM will manage and maintain Howl’s consistent presence with community and business partners in person (Covid depending) and online at Pop Up Events, Conferences, Cultural Events, and in Private and Public Conversations.
They will respond to customer and patient communications via Email, Social Media, Online Forums, on Podcasts and traditional Media. They will manage and co-produce Howl’s email newsletter, Social Media, customer service communication, and seasonal events.
They will co-develop and coordinate the Howl’s Pack program. For launch in 2021/22, this program will organize and engage the Howl’s community through a series of initiatives.
The position will initially be managed and trained directly by Howl’s Founder & CEO Peter Glantz, with additional specialized training by outside facilitators, educators, and advisors. This is a learning and teaching position so candidates should be comfortable sharing knowledge and absorbing it.
Responsibilities listed below will be paced to grow over the course of 2 years and will evolve along with the company.
Primary Job Responsibilities
Direct Communications: Manage, co-write, and co-design weekly email newsletters, respond to Instagram, Facebook, and Reddit comments, DM’s, and emails
In Person Engagement: Table and educate at events and dispensaries across Massachusetts and Rhode Island. Coordinate support for the events. Strict Covid Safety Protocols apply and are updated regularly to ensure employee safety.
Engage with established communities online: Offer Howl’s perspective and be a useful member of these communities
Customer Service: Respond thoroughly, thoughtfully, and patiently to customer or patient questions, complaints, or testimonials
Coordinate: Manage Howl’s Advisory Committees through participation in their formation, organizing the training programs they develop, and facilitating engagement with Howl’s staff and the public.
Internal Communications: Provide consistent communications with all departments about what’s happening in the community and opportunities to participate.
Scheduling: Design and implement a schedule for short, intermediate, and long term projects and events.
Participate: Howl’s is growing and improving every day. Policies and strategies are developed and evolve with regular feedback from employees. The CEM will collaborate with their team and Howl’s management to continuously improve systems based on their experience doing the work.
Create Community Hubs: Help determine where Howl’s should maintain or create a platform for communication. Examples include Facebook Groups, subreddit, clubhouse room, herbal festivals, farmers markets, medical clinics, etc.
Relationship Building: Naturally build trust and understanding with community leaders, business partners’ staff, and members of the industry. Identify organic partnership or business opportunities to share with the appropriate department for consideration.
Budget Management: Project based budget management through expense tracking, purchasing, and cost planning.
3rd Party Events: Schedule, plan, attend, and prepare for events where Howl’s should be present.
Howl’s Events: Support the creation and production of Howls’ seasonal events with an extended team.
Pack Leaders Coordination: Maintain communications and deploy Howl’s team of “Pack Leaders” to events, media opportunities, and public conversations. Pack Leaders are a network of Howl’s advisors and guides who participate in internal decisions about business, culture, and policy. They will engage publicly to build, participate in, and educate the community.
Content: Create quality written content. Support the creation of multimedia content with Howl’s CEO, Multimedia Producer, contractors, and Howl’s partners. Personally create “real time” video, photos, and audio using phones or pro-sumer equipment to capture the Howl’s message and document the community in real time.
Ensure everyone who can benefit from Howl’s tinctures has the information they need to decide if it’s right for them. Maintain and grow the trust and comfort that patients, customers, and industry partners have with Howl’s through transparent and empathetic communication. Help build and manage a community engagement system that can grow with the business and the community. Manage and coordinate community advisory groups. Develop and maintain organizational and project management systems for community engagement.
Preferred Skills and Qualifications
Ability to learn and then communicate clearly the mission, values, and story of Howl's
Established communication skills, written, verbal, and visual - online and in person
Public Speaking - audiences from 3 to 300
Experience building and maintaining communities online and off
Customer Service, including experience speaking with people about their health, including those with severe conditions
Knowledge of cannabis culture, science and Howl’s tinctures specifically
Positive relationships with the plant or Howl’s tinctures.
Commitment to anti-racism, equity, and transformative justice
Event tabling experience; Event management experience a plus
Experience and comfort with Mailchimp, Instagram, Facebook, reddit, and tiktok.
Available some nights and weekends for attending events (Flex Time)
Valid driver’s license free of any accidents, moving violations, or points for 3+ years. Note - Exceptions can be made and this does not include parking tickets.
Reliable Personal vehicle (mileage paid, company car may be available if needed)
Comfort speaking and communicating with people with diverse backgrounds
Ability to speak with Patients and Adult Use Consumers
Experience managing project budgets and contractors
Ability to work both independently and as a member of the team
Motivated by the mission of serving people
Communications and Community Engagement: 4+ Years
Project Management: 2+ years
Establishing Project Management Systems: 2+ years
Social Media and Email List Management: 2+ Years
Tabling and in person education/marketing: 2+ Years
Copywriting: 2+ years
Customer Service: 1+ years
Community Organizing: Any form for any duration
Full Time - Some evening & weekend hours and possible (infrequent) overnight travel.
Salary: $60,000 + PTO, Annual Bonus (profit share after 1 year), Special Project Bonuses, Health Care Plan, Mileage or Use of Company Car, Professional Development and training program.
First Raise: 5% increase upon completion of training (approximately 6 months).
Flexible Start Date in Spring 2021
Location: Remote and on site as needed in Massachusetts and Rhode Island.
Howl’s values a diverse workplace and strongly encourages Black, Indigenous, People of color, women, LGBTQ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, people who were formerly incarcerated, and veterans to apply.
Howl’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.