Cann is an award-winning microdosed social tonic that’s the #1-selling cannabis beverage in California. Backed by top consumer venture investors - Imaginary Ventures and Global Founder Capital - and celebrity investors - Gwyneth Paltrow, Ruby Rose, Adam Devine, Rebel Wilson, Darren Criss, Baron Davis, Tove Lo, Casey Neistat, and Bre-Z - Cann is on a mission to change the way people socialize by providing an alternative to alcohol, and by making cannabis a more approachable, shareable experience.
Cann is looking for a Growth Marketer to grow our Direct-to-Consumer channel within California. We’re looking for a hungry and curious digital marketing guru who is a balanced blend of creative and data-driven, and is excited about the opportunity and challenge of being the first cannabis brand to build out a true DTC line of business.
What you’ll do:
Quickly test and optimize a broad array of digital marketing channels for top-of-funnel customer acquisition from programmatic advertising to affiliate marketing and everything in between
Develop and manage a holistic digital marketing strategy for the full lifecycle of our consumer from acquisition to retention and loyalty
Leverage analytics, quantitative and qualitative customer insights to test, optimize, and drive measurable improvements in AOV, LTV, customer engagement, retention, win-back rates
Gather qualitative and quantitative insights about our customers, using it to further optimize our DTC platform
Who you are:
1+ years of growth marketing experience at fast growing direct-to-consumer company or growth marketing agency
Ability to quickly identify, develop and test innovative ways to acquire customers at scale in a highly regulated industry. Is motivated to find the “yes” in a sea of “nos” and “not legal.”
Highly curious, and ability to quickly pick up new skills
Strong strategic, analytical thinker with an ability to dispel information into actionable plans and creative solutions
Can independently drive multiple work streams and provide data-based insights